Godrej U & Us

Co-creating home interiors
In store Experience
Concept to execution
Deployed in 7 store in 4 cities

The objective of this entire setup was to enable homeowners participate and own the process of designing their home.

Allowing homeowners to play around with different digital stations which captures their design requirements gave them sense of fullfillment.
Interior Designers on the other side were happy that the process of extracting the exact liking of homeowners who most of the time are not able to communicate, became easy and fun.

Discussion Table

Discussion Table

Color Visualizer

Check out the entire experience of home interior creation and requirement gathering as explained by Mr. Manoj Rathi, AVP and Head, U & Us Godrej